As a designer/developer/marketer, I work with a lot of small businesses. They always ask me "What is the timeline for development?"
My real answer would be: "It depends on how much planning you have already put into it."
Planning.
Why do you want a website?
Why will people want to go to your website?
What incentive can you provide to get them to join your community or mailing list?
How will you regularly communicate with list members? customers? affiliates?
have you written the emails that you will send them?
If you plan on having a newsletter - have you planned it? Frequency, Content, Uniqueness?
Plan
What action do you want someone to take from your homepage?
What action do you want them to take from your email? from your newsletter?
What is your personality? What is your persona? How will you bring that to life on your website?
How often will you update your website? your blog?
Whether you are using wordpress, Drupal or Joomla! the planning is the most crucial element. Without Focus and Purpose you are just wasting time....
Need a plan? Download my "Creating a Website for an Expert" at http://www.clicktostart.com/expert
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment